Helping SMEs structure their sales force to ensure sustained growth and enable them to achieve their growth objectives.
Data Analysis
In depth data assessment to understand your business trends
Executive Planning
Craft a comprehensive growth plan based on historical data & market trends
KPIs & Compensation
Implementation of KPIs & sales compensation plans
Sales Strategy
Design & implement a lead generation strategy to find new opportunities
Sales Playbook
Empower your sales team by giving them the tools they need to perform
Sales Bootcamp
In-person immersive training program

Danny Lambert
Having led and managed international sales teams at Airbnb, Danny was directly responsible for the growth of the Americas and EMEA portfolio for the Airbnb-Luxury division.
In this role, Danny managed multidisciplinary teams and was directly responsible for the launch of 25 new markets to ensure healthy growth and diversification of Airbnb-Luxe’s portfolio.
Danny is a strategic leader promoting a corporate culture based on diversity, inclusion and cross-departmental collaboration. Passionate about business, Danny helps many entrepreneurs within the Montreal ecosystem by coaching them in strategic planning, developing marketing tactics, finding new growth vectors, developing and implementing KPIs, and implementing compensation plans. He also designs sales processes to help entrepreneurs propel their businesses.

Michel Blais
Entrepreneur and trainer who successfully led the restructuring of two acquired companies, which resulted in a marked increase in sales. For the past 14 years, Michel has been responsible for the sales force recruitment program for Xerox franchisees in Quebec.
As a university professor, Michel Blais has delivered more than sixty training sessions on strategic B2B sales and business development. Michel is responsible for the sales training program in Quebec for Xerox multinational; a firm recognized worldwide for sales excellence.
Michel has a philosophy focused on developing a structured sales approach. In addition, Michel also supports representatives at the personal leadership level in order to align their personal and professional goals. This is an essential, sustainable catalyst for motivating individuals to progress and achieve their personal objectives.
Additional Team Members
Peggy Hua: Business Analyst
Corinne Lévesque: Administration & Support
Philippe Lahaie: Director of Operations
Vision
Ensure the sustainability of SMEs.
Mission
Provide strategic sales consulting services to help SMEs structure their sales force to ensure sustained growth and enable them to achieve their growth objectives.
Our Goal
To provide strategic sales consulting services to help SMEs structure their sales force, develop a strategic approach and master their sales cycle in order to help the organization reach and surpass its sales objectives. We do this by educating representatives on best practices in business development and account management.
Sustainability Goals
We want to help you make a difference.
For each hour of consulting, XMA will plant one tree on
your behalf with One Tree Planted.
1 hour of consulting = 1 tree planted
Let’s help save the environment together.
